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How Digital Technology Has Affected the Art World

  • Posted on: December 12, 2018
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Smartphones and social media have changed the world significantly in the last decade. The iPhone made its debut in 2007 and Instagram was introduced to the world in 2010, and people haven’t viewed and shared photos the same way since. This shift in the way we experience and share imagery has changed everything, including the art world. Since most people’s eyeballs are staring at their smartphones all day, more art is being shared online instead of in galleries and art shows. People no longer have to travel to experience art, as they have it right in front of them at all times.

The Rise of Digital Art

Drawing on tablet

Drawing on tablet

Digital technology has shifted many areas of our lives, including how we view and share art. Digital art, such as 3D, virtual reality, and graphics have become the norm. These different types of art are enabling artists to transform traditional art forms. Digital art serves as a way for artists to get super creative using modern means. Some digital art even involves manipulation of video games. Digital art starts as images created completely on the computer or hand drawn and then scanned onto the computer. Once the images are on the computer, software programs, such as Adobe Illustrator, are used to finish up the art.

New Way of Creating

As mentioned above, artists are creating art differently than they used to. Gone are the days of hand drawing everything, standing or sitting for hours painting on an easel, and getting messy from all the paint you’re using. None of that is done anymore, as everything can be created from scratch, digitally. Another new art experience that is on the forefront when it comes to exhibitions, plays, and even opera, is virtual reality. Because of virtual reality, we can now experience these amazing things from anywhere in the world. We can literally be sitting in our living room surrounded by a Michelangelo painting, feeling what it’s like to be in the middle of a creation. Many huge museums are trying to make this modern shift by digitizing their collections and archives in 3D, which is a great marketing tool. Anyone who has internet access will be able to access collections. This will be a huge game changer for these museums, because guests will love the fact that they can tour anytime they please and have close up views of the best showcases without being bothered by other tourists. They can linger at each painting for as long as they please without anyone bothering them.

New Form of Selling

With the rise of digital technology, people are now buying and selling affordable art online. These paintings and drawings that are being offered on different online marketplaces are really changing the rules of offer and demand. To some, the rise of digital art has really watered down art, because anyone with a computer is able to paint and draw a piece. So, art has become less exclusive than it used to be. However, for many, they know great work when they see it and this hasn’t changed how they choose to purchase art at all. The quality may be just as good, but one thing that has really changed is how people are buying art, especially the younger generation. Thousands of unknown artists have access to an online market that takes care of all the buying and promoting processes for them. Curioos, the most modern art marketplace online right now, caters to digital artists. This is where many young art lovers are choosing to purchase their art.

Art work displayed on easel

Art work displayed on easel

This platform is very unique and not everyone can get their art on there. Artists can only be invited or co-opted by other artists, and only 15 percent of them will be able to have their work showcased on the platform. Each individual piece is numbered and printed in a limited edition which makes their work more exclusive and preserves their value.

Technology has changed the world in many ways. It’s caused many businesses to fail in different industries and is constantly requiring industries to shift their business. The art world is no different. The art industry has made a major shift and has become more digitized, however, there’s still much change needed. All industries have dealt with this in the last two decades or so. The internet is changing the way the world lives. Movie theaters are suffering because of the popularity of HBO. Consumers are no longer going to restaurants and instead, having their dinner delivered via Wolt. Avid casino players are no longer traveling to land-based casinos, and instead, choosing to play online at Pokerstarscasino. We live in a digital age, and no matter what, artists just need to make the shift to stay relevant.